Protein is the basic building block of every cell in your body. A high protein diet can play an important role in weight loss by helping you control cravings and build muscle. To build and maintain lean muscle, your body needs amino acids that can only be derived from protein. It is provide 100% of your daily recommended value of vitamins and minerals. This delicious shake mix supplies 18 important amino acids, including essential, non-essential and branched-chain amino acids.